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About Us

Where it all began

Our We Love Cake journey began back in 2002, when our second-generation family business owner, Michael Bell tried to live as a Coeliac for a week.

The first of its kind

Unsatisfied with anything he tasted, not least the free from cakes he reluctantly attempted, by day two of the week-long trial he decided to build a dedicated gluten wheat and milk free bakery. The first of its kind.